The Inn At Santa Fe
The Inn At Santa Fe is a 100-room remodeled hotel in Santa Fe, NM. The decision to use the New Mexico state flag as a basis for branding is a tribute to the strong graphic features of Native American motifs. Instead of relying on typical lodging look and feel with promotions, I used a playful approach.
My role in the relaunch of the hotel was ground up - brand, promotions, signage, web and so forth.